Insights

Long-form thinking on hospitality.

Operational reality, development strategy, and the tech stack that runs underneath, published when the thinking is ready, not before.

In the press

What others write about us.

September 2026 · De Orkaan

Selfservice Zenstay: "De balie is niet de gastvrijheid"

Zaanstreek news site De Orkaan visited Zenstay in Zaandam, the eleven-room long-stay hotel we run without a reception desk: self check-in, digital keys, an AI assistant for local questions, and people for the moments that count. Journalist Mila Lange on why that works for guests who relocate for work, and where it rubs against traditional hospitality.

Read the article at De Orkaan (Dutch) →

September 2026 · Hotelvak, De Pen

Wie heeft er eigenlijk de sleutel van uw hotel?

Our founder and CEO Eran Harash wrote Hotelvak's guest column De Pen (online 1 September 2026, in print in Hotelvak Magazine 3-2026), on ownership and control in hotel management: who really holds the systems, the contracts, and the data behind a property, and why a partner should prove its worth every month instead of hiding behind a long contract.

Read the column at Hotelvak →  ·  Full text on our site (Dutch)

Latest

Published pieces.

October 2026 · Hotel management

Outsourcing hotel management: what you hand over, and what you don't

Handing the running of a hotel to an operator changes your job from running to overseeing. What leaves your desk, what should stay with you, and how to tell in the first months whether it works.

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September 2026 · Hotel management

Hotel management fees, explained by an operator

The base fee and incentive are what owners compare. The rest of what an operator earns sits elsewhere. A map of every fee in a management agreement, from the side that collects it.

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August 2026 · Case study

The Elephant Hostel: building a hostel that holds its score

How a heritage building became one of Amsterdam's best-reviewed boutique hostels, and stayed there years after handover. The proof is in what happened after we left.

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August 2026 · Pre-opening

Hotel pre-opening: what the months before opening actually decide

Every checklist lists the same tasks. Which decisions are reversible, which ones the property carries for years, and why day one is a poor test of anything.

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July 2026 · Hotel management

The owner-aligned management model, explained

What traditional hotel agreements get right, the two things they leave working against the owner, and the structural fix.

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July 2026 · Hotel management

Who gets the hotel in the divorce?

Every management contract quietly decides what leaves with the operator, OTA accounts, tech stack, guest data. Five questions that X-ray any operator before you sign.

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Topics we are exploring

Where the next pieces are heading.

In preparation

Hospitality development & operational integration

Where development choices meet operational reality, and what happens when they don't.

In preparation

The hospitality tech stack, configured for use

PMS, channel manager, RM, payments, access, integration as a discipline.

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Practical operator notes, project updates, and the occasional perspective on the industry.

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